winter and construction design l.l.c. Graphic design from the inside-out. Working with internal communications to visualize your external brand.

Book Design and Collaboration:

Partnering with Riv Lynch, on our first book titled the space we live in. Designed to help you live a simplified, stress-free, organized and fulfilling life, beginning with the space you live in. Available now.

I have always been considered creative. And after studying design in college, I’ve been working in the business for almost twenty years. It wasn’t until I was in my 40s, burning the candle at both ends that I decided that I needed to work smarter.

This shows up in my design point of view. I like work, like life, to be simple and engaging. To find out more, check out the book. You can even buy a copy.

What's with the name?
The name plays homage to the saying that in Chicago there are only two seasons: winter and construction. It’s a nod to our roots and a way of looking at something differently. While most designers just use their last name,we chose to establish a brand that shows our creativity and sets us apart.

Who is Susan Fireside?
winter and construction design is run under the creative direction of Susan Fireside, a graduate of Bradley University. Member of the AIGA

Download a portfolio of work.

Who is Indestructible Concepts?
Indestructible Concepts is owned by Alisa Gilhooley. We believe that design needs to be grounded in strategy and we partner together to do just that.

Giving back.
Member of Taproot Foundation. A team of highly skilled professionals who are doing pro bono work to help a local nonprofit increase its impact. Currently I am collaborating on the Jewish Child and Family Services of Chicago on their Annual Report.

Find more.
For my personal musings on design and anything that tickles my fancy, read the blog.
You shouldn't be in marketing if you're not on twitter.
And of course, who isn't on Linkedin.